2021年11月20日土曜日

A single sales concept of accessories can no longer meet the requirements of market development

 

The main operating company should give full play to its capital and warehouse advantages, while doing a good job of retailing, gradually expand the wholesale ratio to social outlets, and absorb social outlets to serve me. This not only increased sales and expanded the market, but also consolidated the economic position of the main company. Therefore, this is a concrete manifestation of the role of the main channel of the main company, gradually formed by the development of the automobile industry, and is a major reform of the enterprise management system. Therefore, as the leader of a distribution company, there must be a thorough change in sales concepts, management ideas, and service awareness. A single sales concept can no longer meet the requirements of market development, and must change to a combined sales concept, implementing integrated management, wholesale and retail The principle of simultaneous development, do a good job in all-round services. We must not only meet the needs of users, but also win the trust of the manufacturer through our sales work, because the reason why the manufacturer chooses an agent is because the agent is familiar with the local situation, understands the real needs of the buyers and the psychological changes in the purchase, It can promote sales efficiency and save circulation costs.

At present, we are gradually expanding the wholesale, the purpose of which is to expand the sales work to the grassroots level and form a network, so that the sales path will be broader and lay a solid foundation for the agency system. Therefore, expanding the wholesale ratio is an effective way to transition to the agency system. Therefore, the purchasers or drivers of various units are accustomed to buying parts nearby or wherever it is convenient, which objectively reduces the market of the main company; subjectively speaking, the service quality and operating methods of state-owned companies are inferior Individuals, so that we have also lost some users.

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